Privacy policy

Privacy Policy

Last updated: 31 August 2026

Tiny Totem operates this shop and this website, including all related information, content, features, tools, products and services, to provide you, as a customer, with an individualised shopping experience (the "Services"). Tiny Totem is based on Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use or share personal data when you visit or use the website, make a purchase or carry out any other transaction using the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall take precedence with respect to the collection, processing and sharing of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use and sharing of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term "personal data", we refer to information that identifies you or another person or that can be directly associated with you. Personal data does not include information that is collected anonymously or has been anonymised in such a way that it can no longer be used to identify or attribute anything to you personally. Depending on how you interact with the Services, where you live and what the applicable law permits or requires, we may collect or process the following categories of personal data, including inferences drawn from such personal data:

- Contact data including name, postal address, billing address, delivery address, telephone number and email address.
- Financial data including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
- Account information including user name, password, security questions, configurations and settings.
- Transaction information including the items you view, place in the cart, add to the wishlist or purchase, return, exchange or cancel, as well as your past transactions.
- Communication with us including the information you provide when communicating with us, for example when you send an enquiry to customer support.
- Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
- Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

- Directly from you. We collect data, among other things, when you create an account, access or use the Services, communicate with us or otherwise provide us with your personal data.
- Automatically through the Services. We collect data, among other things, from your device or when you use our products or services or visit our website, as well as through the use of cookies and similar technologies.
- From our service providers. We collect data, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
- From our partners and other third parties.

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

- Provision, customisation and improvement of the Services. We use your personal data to provide you with the Services. This includes, among other things, the fulfilment of our contract with you, the processing of your payments, the execution of your orders, the storage of your configurations and of the items you are interested in, the sending of notifications in connection with your account, the creation, maintenance and other administration of your account, the organisation of shipping, the facilitation of returns and exchanges, enabling you to leave reviews, and creating an individualised shopping experience for you, for example by recommending products based on your purchases. This may also include the use of your personal data to better customise and improve the Services.
- Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and advertising messages by email, SMS or post and to display online advertising to you for products or services relating to the Services or other websites, including on the basis of items you have previously purchased or placed in your cart, as well as other activity in relation to the Services.
- Security and fraud prevention. We use your personal data to authenticate your account, to provide a secure payment and shopping experience, to detect, investigate or take action against possible fraudulent, illegal, insecure or malicious activity, to protect public safety and to ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account login credentials. We strongly recommend that you do not share your user name, password or other access data with other persons.
- Communication with you. We use your personal data to provide you with customer support and effective Services, to respond to your enquiries in a timely manner and to maintain our business relationship with you.
- Legal reasons. We use your personal data to comply with applicable law or to respond to lawful procedural steps, including requests from law enforcement or supervisory authorities, to investigate or participate in civil investigations, potential or actual legal disputes or other adversarial proceedings, and to investigate potential violations of our terms or policies or to enforce the terms and policies.

How do we share personal data?

Under certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

- With Shopify, providers and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- We share personal data with business and marketing partners who provide marketing services to you and display advertising to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity with various merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on your place of residence, you may have the right to instruct us not to share information about you for the purpose of showing you targeted advertising and marketing based on your online activity with various merchants and websites. If you wish to exercise this right and opt out of such uses, you have the option to do so here.
- When you request or otherwise consent to the sharing of certain information with third parties, for example to have products delivered to you, or when you use social media widgets or login integrations.
- We share personal data with our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Processing on our behalf

We engage service providers who process personal data on our behalf (processors within the meaning of Article 28 GDPR). We have concluded a data processing agreement (DPA) with each processor. These include in particular: Shopify Inc. (platform/hosting), Seal Subscriptions (subscription management), and the shipping carrier (see below).

Payment service providers

Payment processing is carried out via the payment service providers offered in the ordering process. Depending on the payment method chosen, the data required for payment processing (in particular name, email address, billing and delivery address, order data and payment data) is transmitted to the respective payment service provider. The legal basis is Article 6(1)(b) GDPR (performance of a contract). In detail:

- Shopify Payments — When paying by credit card (Visa, Mastercard, American Express, Maestro, UnionPay) as well as via Shop Pay, Apple Pay or Google Pay, processing is carried out via the payment service provider Shopify Payments (Shopify International Ltd., Victoria Buildings, 2nd Floor, 1–2 Haddington Road, Dublin 4, Ireland). Your payment data is transmitted to Shopify Payments for this purpose. When paying via Apple Pay or Google Pay, the data is additionally transmitted to Apple Inc. or Google Ireland Ltd. respectively. Further information: https://www.shopify.com/legal/privacy
- Klarna — When paying via Klarna, processing is carried out via Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden. Further information: https://www.klarna.com/de/datenschutz/
- Local payment methods — When using the local payment methods Bancontact, BLIK, EPS and MobilePay, processing is carried out via the respective providers (Bancontact Payconiq Company, BLIK S.A., PSA Payment Services Austria GmbH, MobilePay/Vipps). The required payment data is transmitted to the respective provider for this purpose. The privacy notices of the respective providers can be found on their websites.
- PayPal — When paying via PayPal, processing is carried out via PayPal (Europe) S.à r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg. Further information: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Shipping carrier

To deliver your order, we transmit your name and delivery address to the shipping company commissioned with the delivery, Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, as well as DHL Paket GmbH, Charles-de-Gaulle-Straße 20, 53113 Bonn. The legal basis is Article 6(1)(b) GDPR. The privacy policy of Deutsche Post can be found at: https://www.deutschepost.de/de/f/footer/datenschutz.html. That of DHL Paket GmbH at: https://group.dhl.com/de/datenschutz.html.

Subscription and download management

To manage your Print Club subscription (conclusion of contract, recurring payments, customer portal), we use the app "Seal Subscriptions". To provide the digital image files (downloads), we use the app "Easy Digital Products". Your master data, order and subscription data, as well as the data required for providing the downloads, are processed. The legal basis is in each case Article 6(1)(b) GDPR. Both providers are processors within the meaning of Article 28 GDPR.

Withdrawal processing (EU withdrawal button)

When using the withdrawal button on our website, the data you enter (name, contact and order data) is transmitted to the app "EU-Widerrufsbutton" and processed for the purpose of handling your withdrawal. The legal basis is Article 6(1)(b) GDPR.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal data about your access to and use of the Services in order to provide and improve the Services to you. Data that you transmit to the Services is shared with Shopify and with third parties who may be located in countries other than the country in which you reside, in order to provide and improve the Services to you. To protect, expand and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our shop, with other merchants and with Shopify. To provide these advanced features, Shopify may use personal data collected through your interactions with our shop, other merchants and Shopify. Under these circumstances, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information on how Shopify uses your personal data and what rights you have, please see the Shopify Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal data listed here via the link to the Shopify privacy portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or are not controlled by us, you should review their privacy and security policies and any other terms and conditions. We provide no guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information found on these websites. Information that you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without restrictions on their use by us or by any third party. The inclusion of such links by us does not imply that we endorse the content of those platforms or their owners or operators, unless expressly stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are not yet of age in your country. If you are the parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details below to request the deletion of this data. As of the effective date of this Privacy Policy, we have no knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal data of individuals under 16 years of age.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee "perfect security". In addition, information that you send us may also be at risk during transmission. We recommend that you do not use insecure channels when transmitting sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, to provide you with the Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you reside, you may have some or all of the rights listed below with respect to your personal data. These rights are not absolute, may apply only under certain circumstances, and in certain cases we may refuse your request to the extent permitted by law.

- Right of access. You may have the right to request access to the personal data we hold about you.
- Right to erasure. You may have the right to request that we delete the personal data we hold about you.
- Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
- Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transmit it to a third party under certain circumstances and subject to certain exceptions.
- Right to opt out of the sale or sharing of data for targeted advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal data or to object to the processing of your personal data for purposes that are considered "targeted advertising" within the meaning of the applicable data protection laws. If you wish to exercise this right and object to such uses (opt-out), you have the option to do so here. Please note: If you visit our website with the "Global Privacy Control" opt-out signal enabled, we will, depending on your location, automatically treat this as an opt-out request for the device and browser with which you visit the website. If we can associate the device from which the signal originates with a Shopify account, we will also apply the opt-out request to that account. More information on Global Privacy Control can be found at https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognise any other "Do Not Track" signals that may be sent by your web browser or device.
- Managing communication preferences. We may send you advertising emails. You may object to receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-advertising emails, e.g. about your account or about orders you have placed.

If you reside in the United Kingdom or the European Economic Area, you may, subject to the exceptions and restrictions under local law, exercise the following rights in addition to the rights listed above:

- Right to object and right to restriction of processing. You may have the right to request that we stop or restrict the processing of personal data for certain purposes.
- Withdrawal of consent. To the extent that we rely on consent for the processing of your personal data, you have the right to withdraw that consent. If you withdraw your consent, this does not affect the lawfulness of processing based on consent before the withdrawal.

You may exercise these rights where this is indicated in the Services, or by contacting us using the contact details below. For more information on how Shopify uses your personal data and what rights you have, including rights with respect to data processed by Shopify, please visit https://privacy.shopify.com/en.

Exercising these rights will not disadvantage you in any way. To the extent permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require that agent to provide proof that you have authorised them to act on your behalf. This may require you to confirm your identity directly with us. We will respond to your request promptly within the framework of the applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you reside, you have the right to appeal our decision by contacting us using the contact details below or by lodging your complaint with the competent data protection authority. For the European Economic Area, there is a list of the competent data protection supervisory authorities. If you wish to access it, you have the option to do so here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you reside.

When we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the standard contractual clauses of the European Commission or equivalent contracts issued by the competent authority of the United Kingdom, unless the transfer is to a country that demonstrably provides an adequate level of protection. For transfers to third countries (in particular the USA), appropriate safeguards within the meaning of Article 46 GDPR are in place, in particular standard contractual clauses or an adequacy decision (EU–US Data Privacy Framework).

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, adjust the "Last updated" date accordingly and provide the notice required under applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by phone at +49 1764 2270655, by email at kati.scheffler-lucic@gmx.de, or by post to In der Witz 13, 55252 Wiesbaden, Germany. For the purposes of the applicable data protection laws, we are the data controller for your personal data.